When Mini meets RFID…

March 15, 2007 at 12:22 Leave a comment

What do you get if you mix a healthy dose of creativity & design with gizmo-high-tech ? Right, something cooool.

MINI USA has launched its latest advertising campaign aimed at MINI owners. Earlier today MINI USA sent emails to select owners asking them to join the “pilot” version of a new program called Motorby. Interactive digital billboards started popping up around Chicago, New York, Miami and San Francisco.

The idea is simple, first provide some information about yourself (nothing too personal). Next, MINI sends you a special key chain with embedded RFID chip that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.

Cool ! Now, buy yourselves this new Mini !

Advertisements

Entry filed under: Technology.

Yep, there’s gravity on the moon… Apollo goes Alpha !!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

RSS MozillaZine

  • An error has occurred; the feed is probably down. Try again later.

Blog Stats

  • 141,881 hits

Feeds


%d bloggers like this: